Chateau Ste Michelle is a pioneering winery in Washington State. It owns some of the oldest and most highly-acclaimed vineyards in the Columbia Valley.
This American winery celebrated its 50th anniversary with a limited edition of its wines, where the cork from every bottle included a different code for participation in a prize draw. In addition to being an important marketing strategy, this approach also promoted the acquisition of the product in order to obtain further codes for the prize draw: an action which was only possible by buying and uncorking the bottle. Chateau Saint Michelle